Local Demand Tells a Different Story Than the Headlines
If you’ve been following national housing news lately, you’ve probably seen headlines about rising interest rates, affordability pressures, and a potential cooling market. But on the ground here in the Myrtle Beach area, the reality is more nuanced—and in many cases, more active than expected.
Despite higher borrowing costs, qualified buyers are still showing up. Sellers are still getting strong offers. And homes in key price points are still moving—especially when priced and presented correctly.
Here’s why the market hasn’t slowed the way many thought it might.
1. Out-of-State Buyers Haven’t Pulled Back
Relocation demand remains strong—especially from the Northeast, Midwest, and parts of the Southeast seeing higher property taxes and cost-of-living spikes. For many of these buyers, Myrtle Beach still offers better value per square foot, favorable tax structure, and access to coastal living that feels attainable.
Even with mortgage rates higher than they were a year ago, out-of-state buyers are arriving with cash, large down payments, or long-term intent that makes the math work.
2. Inventory Is Still Tight in Key Segments
While some price brackets have leveled out, inventory is still limited in many high-demand neighborhoods—particularly homes under $600K with three or more bedrooms, updated systems, and proximity to schools, golf, or the beach.
When quality inventory is low, well-prepared listings continue to sell quickly.
Homes that are move-in ready, well-priced, and located in proven communities are not sitting idle. Buyer traffic may be more measured—but serious buyers are still moving with intent.
3. Buyers Are More Cautious—But Still Committed
Today’s buyers are doing more research, asking better questions, and taking time to understand property condition, flood zones, and long-term costs. But they’re still buying—because they’re shopping based on life changes, not just interest rates.
Marriage, relocation, retirement, and up-sizing are still happening. Rates haven’t stopped those moves. They’ve just shifted how buyers approach the process.
4. Sellers Are More Realistic—And That’s Helping Everyone
We’re seeing a welcome shift toward realistic pricing and thoughtful preparation. Sellers who understand current market behavior—and list accordingly—are still seeing strong activity, clean negotiations, and timely closings.
Gone are the days of extreme overpricing with minimal prep. What works now is a clear strategy rooted in comps, neighborhood demand, and buyer expectations. That’s exactly where I focus.
5. Coastal Markets Like Ours Move Differently
Myrtle Beach is not a proxy for the national market. We have a unique mix of full-time residents, second-home buyers, and investors. That blend creates resilience. It also means activity may shift within segments—but rarely disappears altogether.
I monitor that activity weekly—not just broadly, but by neighborhood, price point, and property type. If things begin to slow in one zone, others may pick up in its place.
Bottom Line: Don’t Make Assumptions. Make a Plan.
Yes, the market is different than it was 12–18 months ago. But different doesn’t mean dead. Smart buyers and prepared sellers are still closing. The ones who win are the ones who operate with clarity—not hesitation.
Thinking about entering the market? Let’s talk. I’ll give you a local data snapshot and help you understand what’s moving, what’s paused, and how to align your timing with today’s conditions.
